About Us

J. Ponce Law is an intellectual property law firm based in the Philippines. We are one of the few intellectual property law firms in the country. Our firm’s area of practice is focused mainly on intellectual property law. As an intellectual property law firm, we pride ourselves to be a team of lawyers, registered patent agents, engineers and trademark specialists who have decades long experience in the practice of intellectual property involving trademarks, trade names patents, utility models, industrial designs, copyright, licensing, technology transfer and franchise agreements, IP litigation and IP enforcement.

Our work product consists of numerous trademark registrations and granted patents, utility model and industrial designs. We have likewise assisted multinational and start-up companies as well as individuals in protecting their intellectual property rights in the Philippines by securing favorable decisions in opposition and cancellation proceedings as well as conducting cease and desist campaigns against known infringers and filing infringement cases. We have also been successful in obtaining well-known trademark status declarations from the Philippine Intellectual Property Office.

As an intellectual property law firm, we have also established long working relationships with other intellectual property law firms in other jurisdictions making it easy for us to help our clients protect their intellectual property rights in other countries. Thus, we are able to help clients obtain trademark registrations, patent, utility model, design and copyright deposit certificates from various intellectual property offices in other countries. We understand that your intellectual property is one of the pillars of your business enterprise. We aim to help protect your most valuable asset.

Our Expertise


Our team of professionals can assist you in every aspect of intellectual property work be it about trademark, invention patent, utility model, industrial design, copyright or trade secrets. We can assist in registering your valuable intellectual property rights with the Intellectual Property Office, prosecute your applications for registration, prepare responses to official actions, draft, review and record agreements involving IPRs, conduct due diligence searches, maintain and renew your IP registrations.

Our lawyers have an expert handle of the intellectual property law and related laws and can efficiently represent you and your clients in oppositions against trademark applications and petitions for cancellations of trademark, invention patents, utility model registrations and industrial design registrations. Likewise, our lawyers can represent you or your clients in intellectual property violation cases. We can also assist you in filing administrative, civil and/or criminal complaints for trademark, patent and copyright infringement and also unfair competition.

Our registered patent agents and engineers have over two decades of experience in extensive patent work, including the drafting of specifications, abstracts and claims, and conducting patent searches and freedom to operate opinions.

Our trademark specialists are highly knowledgeable in prosecuting and registering trademarks and are able to handle and manage numerous trademark files for our clients. They are proactive in their work and are capable of properly advising clients of suggestions in order to avoid registrability reports and provisional refusals.

New Trademark Regulations in the Philippines: Protecting Non-Traditional Marks through Trademark Registration

New Trademark Regulations in the Philippines: Protecting Non-Traditional Marks through Trademark Registration

The Intellectual Property Office of the Philippines (IPO) recently implemented notable revisions to the policies and guidelines concerning trademarks, service marks, trade names, and labeled or imprinted containers. These changes aim to streamline administrative procedures, trademark registration, enhance the enforcement of trademark rights, and recognize the protection of non-traditional visual trademarks.  In this article, we

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Possible Changes in Intellectual Property Laws and Procedures for the new Philippine Administration

Possible Changes in Intellectual Property Laws and Procedures for the new Philippine Administration

Brighter Prospects The proposed changes in intellectual property law, or IP Code as it is commonly referred to, are expected to spur economic growth in the new administration. The Intellectual Property Office of the Philippines (IPOPHL) believes the said amendments will boost foreign investors as well as domestic entrepreneurs’ confidence in doing business in the

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HOW TO FAST TRACK YOUR PHILIPPINE PATENT APPLICATION THROUGH THE PATENT PROSECUTION HIGHWAY OR THE ASEAN PATENT EXAMINATION CO-OPERATION

HOW TO FAST TRACK YOUR PHILIPPINE PATENT APPLICATION THROUGH THE PATENT PROSECUTION HIGHWAY OR THE ASEAN PATENT EXAMINATION CO-OPERATION

We all know that examination and prosecution of a patent application is a long and tedious process that may take years to complete.  Typically, the first Office Action reporting the findings of the merit examination of a patent application in the Philippines issues three (3) years from the filing or national phase entry date. The prosecution

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Challenges on Intellectual Property and Trademark Registration In Other Jurisdictions

Challenges on Intellectual Property and Trademark Registration In Other Jurisdictions

The need to secure intellectual property and trademark registration has become essential as world economies continue to expand. In the local business arena, the likes of conglomerate San Miguel Corporation and banking giant Bank of the Philippine Islands (BPI) went to great lengths to ensure the design and color of their company logos are protected

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