Relevant blog updates, news items and articles
Trademark Protection, on April 28, 2025, Memorandum Circular No. 2025-009 took effect, changing the way that Philippine trademark law handles famous brands. The memorandum, officially known as the Rules and Regulations for the Declaration and Creation of the Register of Well-Known Marks, establishes a new process of declaring a trademark as well-known through an administrative
Read moreEntering a New Tech Era AI Patenting, when it comes to Artificial Intelligence, or AI, the Philippines refuses to be left behind. On January 26, 2026, a Memorandum of Understanding between the Department of Information and Communications Technology (DICT) and the Intellectual Property of the Philippines (IPOPHL) was signed, officially signaling that the country is
Read moreJ. Ponce Law is thrilled to announce a resounding victory for our client, the Motion Picture Association, Inc., a trade association that represents filmmaking giants Paramount Pictures, Sony Pictures, Universal Pictures, Walt Disney Studios, and Warner Bros., and iconic streaming platform Netflix. The fight against piracy is far from cinematic but here we have a
Read moreThe Intellectual Property Office of the Philippines (IPO) recently implemented notable revisions to the policies and guidelines concerning trademarks, service marks, trade names, and labeled or imprinted containers. These changes aim to streamline administrative procedures, trademark registration, enhance the enforcement of trademark rights, and recognize the protection of non-traditional visual trademarks. In this article, we
Read moreBrighter Prospects The proposed changes in intellectual property law, or IP Code as it is commonly referred to, are expected to spur economic growth in the new administration. The Intellectual Property Office of the Philippines (IPOPHL) believes the said amendments will boost foreign investors as well as domestic entrepreneurs’ confidence in doing business in the
Read moreAn impressive 11.6%. The figure provided by the Intellectual Property Office of The Philippines (IPOPHL) signifies the growth of intellectual property (IP) filings for 2021. With the easing of the Inter-Agency Task Force’s (IATF) alert level status starting last year, it is a clear indication that the country’s economy is trying to get back on
Read more
